The formation of a cycling team, including a weekly social ride, branding, product design, and a digital / social presence. The involvement of Coffee Supreme, Lumiere Cycling, NorthSouth, Kelsos and other sponsors, helped to grow and extend the reach of the content produced throughout, and give legitimacy to the things created. Between the Summer Criterium scene and the Winter Cycloross seasons, two different team uniforms were designed, produced by Lumiere, creating consistency in style and strengthening the teams presence.